Text Campaign
Another option to spread the word to employees to increase engagement and enrollment is by running a text campaign. The benefit of working with an employer directly is that you don’t have to fight to find contact information for leads. Your leads are directly in front of you and some employers may be willing to share their contact information with you.
It may not always be the case that employers are willing or able to share employee contact information with you, but in the event that they are, a text campaign is an excellent way to make contact with potential beneficiaries. Unlike in the case with email marketing, discussed below, text messaging is a much less saturated communication platform. Because personal cell phone numbers are often more challenging to get a hold of than email addresses, you may likely be successful in breaking through the noise with a text message.
Email Campaign
Similar to text campaigns, as mentioned above, email campaigns are a great way to get in contact with employees if their employer is willing and able to share their information. One benefit of email campaigns over text messages is that email enables you to send more information, and include calls to action and images, etc. That being said, a downside of email campaigns is that for many people, email inboxes are cramped and cluttered with other messaging that may prevent your message from being viewed.
While increasing employer and employee engagement and enrollment is an ongoing challenge of the job, these tips and strategies may be just the ticket you need to make a difference in your successes. For more information and support as a broker offering SBMA Benefits, contact us today.
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